SEO stands for search engine optimization. It refers to techniques that help your website rank higher in search engine results pages (SERPs). This makes your website more visible to people who are looking for solutions that your brand, product, or service can provide via search engines like Google, Yahoo!, and Bing.
It is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
What goes into SEO?
To understand what SEO really means, let’s break that sentence down and look at the parts:
- Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your website because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
- Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
- Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for. You definitely need a lot of these.
How Does SEO Work?
SEO works by optimizing a website’s pages, conducting keyword research, and earning inbound links. You can generally see results of SEO efforts once the webpage has been crawled and indexed by a search engine.
You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to web pages that could potentially answer your question.
That’s true. But have you ever stopped to consider what’s behind those magical lists of links?
Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
Here are some of the factors that go into Google’s search engine algorithm:
Why Does My Website Need SEO?
A greater majority of the people who visit your website come from search engines such as Google (famous), Bing, and Yahoo!
Yes, social media and other sites such as blogs and forums can bring people to your website. However, search engines are the primary and most used method. Why? Because when someone needs a solution online, where do they go to first? Google, Bing, Yahoo. They may happen on your product or services on social media. But, when they are really looking for your product, information, content or service as a potential solution to their problem, they search online and click on the results search engines bring their way.
Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.
Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. They can make your brand very popular online. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.
Why Can’t the Search Engines Figure Out My Site Without SEO?
Search engines are smart, but they still need help. Search engines like Google and Bing are always working to improve their technology to crawl the web more deeply and return better results to people who search their website. However, there is a limit to how search engines can operate.
The right SEO can bring you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is almost nonexistent.
In addition to making information or content available to search engines, SEO also helps boost rankings so that information will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.
Can I do SEO for myself?
The world of SEO is complex, but most people can easily understand the basics from free information out there and the ones we will be sharing with you on this site. Even a small amount of knowledge and implementation can make a big difference.
Depending on your time commitment, your willingness to learn, and the complexity of your website(s), you may decide you need an expert to handle things for you. Firms that practice SEO can vary; some have a highly specialized focus, while others take a broader and more general approach.
In any case, it’s good to have a firm grasp of the core concepts.
Is SEO in Ghana the Same as in Every Country?
If you can easily access to a search engine like Google in your country, then yes. People in every country search for things on search engines available in their country, no matter what search engine it is. If you can optimise your website such that the right people in Ghana find your brand as the solution to their problem, you will have an exceptional rate of return in publicity, revenue and attention. To get started, especially with your business online, you need a strategy.
What Is SEO Strategy?
An SEO marketing strategy is a comprehensive plan to get more visitors to your website through search engines. Successful SEO includes on-page optimization strategies, which use intent-based keywords; and off-page strategies, which gets other websites to link to you.
To rank well in the long term, build your SEO marketing strategy around topics, not keywords. If you do that, you’ll find you can naturally optimize for important keywords. Understanding your target audience (aka buyer personas) and what interests them is key to attracting relevant visitors to your website through search engines.
The evolution of SEO
Search engine algorithms change frequently and SEO tactics evolve in response to those changes. We will keep you updated when change is made. It’s up to us to stay on top of the rapidly changing trends.
The goal of search engines is to deliver the best experience possible to those who search on their platform. If you keep that goal in mind with your SEO strategy, you’ll find yourself getting more results, even if you’re not totally up to date on every single nuance of search engine algorithms.